MAY WINNER The Winner of May's Contest Marilynn Manfra Cranston, RI 02910
Have you figured out how to get the most of Holiday Sales? I'll be giving you some ideas, old and new on boosting your sales for the fourth quarter this year in our newsletters for the next couple of months.
Is a Mall Kiosk for You? Operating a mall kiosk to increase holiday sales is not unlike running a booth at a crafts fair. Several clients have tried it. Some sucessful, and some not so sucessful. Kiosks can provide a lucrative sales opportunity, Kiosks can also have challenges and problems. Shoppers often look at kiosks as a way to see what's new, and perhaps a different selection of gifts during the holiday season. You'll probably have to sign a contract for November and December, and pre-Thanksgiving sales are likely to be slower than the real holiday sales. Sometimes it's a flat rate, and other times it's a monthly fee plus a percentage of sales over a negotiated amount. Prices also vary depending on the mall's location and foot traffic. Location, Location, Location...this is one of the critcal factors. Be sure you choose a mall with customers who are in your target market. And if you don't already know what your target market is do some homework. It's important to know the demogragphics of your potential clients. Try to get your kiosk near one of the popular stores. Make sure there's not a kiosk next to yours that sells the same type of products. Your kiosk display should focus on just one or two types of products. By that I mean purses and bath and body. Not purses, bath and body, sweatshirts, pictures, etc. You want the shoppers to know in just a few seconds what you are selling. Too much variety in the midst of mall traffic...or a holiday gift show will be counterproductive. Can you handle the staffing for mall hours? Remember you'll have to man that kiosk the same hours that the mall is open..7 days a week, and maybe 12 hours a day. Re-stocking can be a challenge, just like gift show, because you have such limited space. Some clients keep inventory in the parking lot in a trailer or van. Security..In most malls security can be another problem. It can be hard to keep your eyes on your merchandise while talking with customers. Have you checked out our predesigned logos? So many of you have asked for just a simple label that we could insert your name, brand or company, so now those are available. You will find a downloadable price sheet for label printing in the site index. We can print as few as 50 label, and offer quantity discounts for quantities as large as 3,000. The coupon for June is june20085. Just enter it into the shopping cart for a $5.00 discount on any order over $50.00. This discount coupon can not be combined with any other coupon. The pictures of our prelabeled Natural Elements, organic bath and body line should be up in just the next few days. Attractively packaged in amber containers, black caps, lids and pumps with a green and brown label. We are just getting ready to offer some Limited Editions.
I've found some great buys on containers, and fragrances that we are putting in special collections in limited quantities. These can be found on the Specials and Sales page.
Springdale Spa a division of Springdale Orchards, LLC/Springdale Collection
7780 Blewett Cutoff, Peshastin, WA 98847 509-548-7780
